static.googleusercontent.com/media/research.google.com/ko//pubs/archive/41159.pdf
ieeexplore.ieee.org/document/8526633
Model of the Effectiveness of Google Adwords Advertising Activities
Nowadays, some of the most popular forms of e-marketing are activities in search engines. Pay Per Click is a type of advertisement in the form of a banner or a link with the description, recommendation or opinion of the client - displayed in search engines
ieeexplore.ieee.org
web.stanford.edu/~saberi/adwords.pdf
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